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Soon: New Single To Feature Kiiara, Music Video To Be Shot Next Week, & More!


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Zacky from avenged summed up my thoughts on the tired and Uncreative trend of dragging out releases to build hype.

 

""For us, it was about surprising our fans," Zacky told The National Student. "Because, for [the band's previous album] 'Hail To The King', we did the three-month roll-out and we could sense the boredom in our fans: 'Oh, AVENGED is trolling us. They're doing the campaign and doing scavenger hunts, just release the fucking songs already! We just wanna hear the album!' This time, we gave them nothing and then we gave them the album, like, 'Here you go. Make up your mind!'"

I also believe they dragged it a bit too much, but doing it like that would be bad too. I think there should be a middle ground, but now it's really coming with all those hints so I'm excited.

They released Until it's gone through Zane Lowe, right? I remember waiting to listen to it for the first time in a live transmission

Yeah that was on BBC Radio 1. The lyric video was released after the song premiered.

 

I know. I'm just mentioning another link between Zane and LP.

Idk if it's worth mentioning but Zane also premiered "Prayers/Triangles" aka the return of Deftones last year so maybe he'll premiere the new LP song and announce their return as well.

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