I agree with that to an extent but I think it's more of like...they just don't give a fuck anymore. I'm not CRITICIZING that, I'm just saying they don't seem to care. It's not the same thing as being lazy, but they are lazy in the sense of they don't promote the albums much anymore. Chester said when THP dropped that if they didn't sell another album in the world ever again, he wouldn't know. LP gets their money from touring and as long as they can appease their fans by a USA tour here, an international tour here, and keep raking in the HUGE cash from these 60,000+ European festivals during the summers, they are set. Europe really gives them an incredible amount of money...obviously there are a few others like Summer Sonic that do that too, but they earn bank in Europe in the summertime. Hell, Europe last fall too with 9 sold out Germany shows (holy fuck) and all the other hugely attended shows. That tour was massive. They don't get anywhere near that kind of money in the USA.
They will spread the music to a huge group of people with the new "pop" sound that I predict they'll go to. THP was going to pop originally, so I bet they go to that now. They might explode again into the mainstream, whether deliberately or not. We all know they can write a 3 minute #1 radio song in no time at all, so it'll be interesting to see their popularity with the next album. There's no doubt in my mind that if UIG was picked up by Transformers and promoted like New Divide was, that the tours in the USA would have sold even better.