Well to be blunt, let's use this equation:
Subject A: Attractive, has expensive recording equipment, sounds professional
Subject B: Not attractive, has very low quality recording equipment, extremely talented
The shallow minds of the masses will choose Subject A, granted this is all my opinion and not scientifically proven...but you can just see it yourself most of the time, especially when you ask people why they choose one over the other.
Edit: That was a very poor example of an equation. LOL