This was definitely not a marketing ploy. Give me a break, what did like maybe a hundred people worldwide go buy the album because Chester is feeling bad about the sales? I honestly think it has to do with too high of expectations. Side projects do not sell nearly as well. The fact that Chester has never had an album before DBS to sell less than a million, he probably just is confused to what happened. I personally think it was a pretty good album. I did my part and purchased the cd in stores awhile back. I feel bad here, but no way I'm buying another one. He's the millionaire who has the greatest life imaginable granted he has earned it. I think he just doesn't know how to deal with less than spectacular record sales figures. He'll get over it though and hopefully give the fans more of what they want by screaming more like back in the older days of LP.