I'm pretty sure it's one week for some of the lesser bands, but usually they have a "countdown to _____" and that starts when the first single comes out. Usually. It could be anywhere from one week to a month. My guess is when the single hits but don't quote me on it. Unless I'm right
And to all of those saying people are "flipping out" or "complaining" I'm sorry but I truly feel like if only 10 of the 15 are actual songs I will be a tad disappointed (pending that those instrumentals are ten seconds long. If they are full and wholesome then no complaints). I agree, quality over quantity any day of the week. I thought Wake was a decent opening, and so was foreward (my only exception of a BA short instrumental), and session & C4TI were amazing. But having more than two or three instrumentals seems like it might water down the album. Again, certainly quality over quantity. But those phone calls on Reanimation? kinda annoying. My iPod's shuffle was getting pissy with me.