Personally, THP cycle just wasn't very interesting. The marketing wasn't good, and interaction between the band and fans just wasn't there like in the past. The band barely hyped the album up at all, and just sorta threw GATS out there, which didn't help cause it was a terrible choice for a single commercially. Although, it was a good choice for an introduction to the new album. The album just wasn't meant to be a huge album, and really that's the problem. Not many people are excited to hear a heavy rock album anymore. That ship sailed long ago, as it is evident in the interest and sales numbers. Moving forward, I hope the band decides to make things more interesting with the fans by coming up with something to build hype similar to the ATS era. The buildup in that cycle was so much fun to be a part of.