Primarily because I see it as a unique collectible and a very unique art form. I would also be the only holder of his name which is weird and still pretty cool in my eyes. I also see the appeal of an investment of it in 50 years when he’s dead because it is an NFT of just his name, so simple yet so powerful because it’s his identity. But that’s really second. When I though of buying it, I didn’t think of reselling it. I’d just want to see it on my digital stash.
It would be even cooler if all LP released their name as an NFT and you could collect them and I'd imagine that would skyrocket the price of them.
As stupid as it sounds this could be the future of art and our kids will see us as boomers ("back in my days art was something that you could touch"). Maybe not just stupid text files but real digital drawings or whatever. Youtuber Logan Paul is about to sell around 5 trading card NFTs of himself soon (due to the pokemon trading card craze) and the people/kids do see the appeal of it.
Of course it might also be the dumbest purchase ever if in 3 years nobody sees a worth in digital art or digital collectibles. But that’s a risk on my side.