Well, he basically said "Hey, Warner asked me to write this stuff for you and because I have no other option that's what I'm doing. Oh, and if you haven't pre-ordered the album don't DL it when it leaks! On the contrary, make a party and buy it! Yeah, that way, we can still make more money even if the album sucks! Also, even if you download it, buy it anyways!"
I agree with you that it's only for marketing purposes...