This is the problem, in all of the genres and especially in the Pop and R&B music.
Let's take a few random CDs:
1. Boy band #1 - Someone wrote, they sings.
2. Boy band #2 - The band members have a connection to every lyrics in the album.
3. Rock band #1 - The band changed their style to somethong softer/different.
4. Rock band #2 - The band members have a connection to every lyrics in the album.
Most of the people think 1 and 2 are commercialized, half of the people think 3 is commercialized, and no one thinks 4 is commercialized. You have here 3 "real" album, but people see only one and a half.
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I think the problem starts with the commentary of the word "commercialized". If artist selling his song for commercial, or collaborate with some company, or any other commercial-related thing - that means his music isn't real? How many people likes the lyrics of some Pop song but they will not going to say it because the artist is too commercialized? All the problem of people with commercial things it's because they think that's not real because it's too famous/catchy, while when they like it but don't say it they're the not real ones. Absurd.