LP has been doing this for a while, since 2012 at least, they have been putting their name on products and selling expensive exclusive items and stuff like that. A lot of big bands do this, it's normal. LP isn't losing their integrity as artists. Mike said they are still excited about writing music and they want to continue on being musicians. LP has never been in it only for the money. Sure, they probably want to make money and stuff, anyone in this world does. But LP loves music in general and they love creating and playing live music, etc. So to me, this is no big deal, this is just LP having to come public with it.