It's very simple
just report the important news, example:
THE RELEASE OF A NEW SONG
SOMETHING IMPORTANT THAT HAPPENED AT A CONCERT (SONG DEBUT, A RIOT LOL)
ALBUM RELEASE
CONFLICTS WITH WEILAND
we all care about that we love to bitch at weiland we love to have info about new music
i understand that it's boring to post about every STP show since they are pretty similar.
BLACKHEART DESERVES A NEWSWIRE POST