LPTV FROM ZERO: Art Day [Episode 8]

[RogueSoul]

Linkin Park have shared the next episode of their LPTV FROM ZERO series, this time focussing in on the artwork and art process for the upcoming record.

 

 

[AceWav]

I seriously love the authentic and actual

approach to this album Art. It’s an artwork that stands out amongst the rest of their discography. Not only in the way it’s created, but the feeling it gives off. It’s almost unidentifiable, it’s weird, it’s different, it makes you wonder…. That’s how you introduce a new era with a new album. Something different and unique. The digital feel is now becoming the new old, while the older way (using real sources) is becoming more innovative with our current technology, thanks to the example LP set in this LPTV and overall album design. 

[vinifeijo]

Weird how it was done with an 3d printed OLD LP logo. All those old logos cool pictures are basically useless now.

Seems like the new logo came way later in the process. As a designer, i would say the visuals got so "fluid" and "smooth" that the old logo with sharp edges didn't fit the concept. So the new logo is a natural consequence of those pictures.

[NimaLP]

I really like the art direction of this album. LP has always been good with these type of stuff. Kudos to Frank.

[Sukotto]

Added several more texture stills from the video here https://drive.google.com/drive/folders/1NmI6QaL0WpMyrn3btgCcAENLcrctYp01

[JZLP-Benningstrong]

3 hours ago, vinifeijo said:

Weird how it was done with an 3d printed OLD LP logo. All those old logos cool pictures are basically useless now.

Seems like the new logo came way later in the process. As a designer, i would say the visuals got so "fluid" and "smooth" that the old logo with sharp edges didn't fit the concept. So the new logo is a natural consequence of those pictures.

 

they used the old logo because it somehow melted and obtained a new form.

[rd1994]

I genuinely wonder what made them choose the MTM band logo both for this and Papercuts. Genuinely wondering