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Input Magazine Interview with Mike


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Mike spoke to Input Magazine about releasing 'Happy Endings' with his current NFT fascination, and more. Check out the full interview here.

 

Some highlights:

 

How did you get into NFTs?

 

"I’ve been watching NFTs for a while. Linkin Park have like a VC arm, and a few years ago we did a bunch of meetings with different companies about investment and the idea of creating blockchain-related merchandise. And I was like, “I feel like we’re ready for it. But fans aren’t ready for it. Nobody’s going to buy it.” So we just stayed away from it. And it wasn’t until this year when I was like, “Oh, people are ready.” Regular people really are collecting this stuff. And it’s not just a couple of billionaires getting involved."

 

And since you're kind of a household name, I presume people don't think that you're going to be an “opportunist crooked jerk” about this.

 

I hope not! I’ve tried music and visual as an NFT. I've tried just visual; I’ve tried GIFs. Those have all performed differently. I’ve yet to do one that’s just the music NFT, like a full track beginning to end, one of one. That’ll be soon. I’ll do that and see how it goes.

 

So tell me about the sale of the NFTs of “Happy Endings.” What was the price range for those 10?

 

"I don't quite know right now, but I can guess. So here’s the way it worked: I had already put up a couple things on Zora, and I have this I had this single called “Happy Endings” coming out. It’s basically like a pop single. So we’re all ramped up for this big release. And I said to management, “I want to debut it with an NFT,” and they’re like, “You’re crazy. How in the world are we going to make that happen?” My attitude is like, “I know the timeline’s short, but we can work it out.” And that's what we did.

 

The highest bid was five Wrapped Ethereum [around $8,000]. The lowest was a couple hundred dollars. And as soon as the initial sales were over, I said, “Surprise, everybody who owns one as of tomorrow is going to get a signed, one-of-10 print of the art. So you have 24 hours if you want to resell it. But whoever owns it at this time tomorrow gets a print.” I kind of expected somebody to go to the person who only spent 200 bucks and be like, “I will give you $15,000 for that NFT that you spent 200 bucks on.” I expected it to change hands. And it didn’t change hands."

 

What do you ascribe that to?

 

"I think the people who bought them were legit fans."

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