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Warner Music Comes Back to YouTube


Nameless

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It seems like Warner and YouTube have worked things out and Warner artists are coming back to YouTube! This means LP!

 

"Music Licensing: It's complicated. Let's face it. But today all of that is beside the point: we are happy to announce that Warner Music Group (WMG)'s artists are returning home to YouTube. Under this new, multi-year global agreement, you will be able to discover, watch and share Warner music on the site. The partnership covers the full Warner catalog and includes user-generated content containing WMG acts.

 

With Warner on board, we now have artists from all four of the major music labels & publishers together with hundreds of indie labels and publishers on our platform. Warner will also be able to sell their own ad inventory and will use our Content ID technology to claim and monetize user-generated videos uploaded to YouTube by Warner Music fans. The partnership is based on a revenue share generated from the ads on the videos, and this makes good business sense for everyone involved: artists and labels can make money from their videos and the YouTube community gets to enjoy them.

 

But enough talk... let's get back to the rock. Warner's videos will begin appearing on YouTube in the near future."

 

-Chris Maxcy, Director of YouTube Partner Development

 

Source here.

 

What to say? Finally!

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About time too.

 

it was terrible for bands like LP, Muse & Shinedown to have most of their videos pulled down BY THEIR ON LABEL! what benefit would WBR ever get by doing that?

 

Now its all settled and whatnot, I'm curious to know whether I can reupload some of my videos with WBR music. or would they still not give me permission? probably not...

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  • 4 weeks later...

Bumping this just to inform people that as of today, WMG is still removing videos that contain their music, despite the new licensing agreement claiming that it supports "user-generated videos containing WMG content." Fuck them. I just love how industry giants can get away with things such as blatant breach of contract.

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